Marketing Optimism

Marketing is promoting your Club and what it does for the community to potential Members and to the children you serve. Marketing/public relations, service and growth are important to every Optimist Club. Clubs provide service, which should be promoted to the media and local community! New Members allow the Club to provide more service!

Mission, Vision and Purpose

By providing hope and positive vision, Optimists bring out the best in youth, our communities, and ourselves.

Optimist International will be recognized worldwide as the premier volunteer organization that values all children and helps them develop to their full potential.

To develop optimism as a philosophy of life utilizing the tenets of the Optimist Creed; to promote an active interest in good government and civic affairs; to inspire respect for the law; to promote patriotism and work for international accord and friendship among all people; to aid and encourage the development of youth, in the belief that the giving of one’s self in service to others will advance the well-being of humankind, community life and the world.