THE MOMENTUM OF TAYLOR SWIFT CONTINUES AS ALBUM CONSUMPTION FOR RED (TAYLOR VERSION) AND FEARLESS (TAYLOR VERSION) EVERY 2 MILLION CROSS AROUND THE WORLD
RED (TAYLOR VERSION) MOVES ONE MILLION ALBUM EQUIVALENTS IN THE UNITED STATES
NAMED BILLBOARD’S NO. 1 BIGGEST POP STAR OF 2021
TAYLOR SWIFT RED (TAYLOR VERSION) MAINTAINS THE BIGGEST WEEK OF SALE OF A VINYL ALBUM SINCE BEING THE RECORD WITH EVERMORE
“Taylor Swift makes the kind of moves inside and outside of her music that elevate an artist from superstar to legend.” – Jason Lipshutz, Billboard
TO LISTEN RED (TAYLOR VERSION) HERE
Following their historic releases, Taylor Swift Red (Taylor version) and Without fear (Taylor version) shows no signs of slowing down with total consumption of each moving album over 2 million album equivalents worldwide. Since its release, Red (Taylor version) moved over a million album equivalents in the United States alone, with Without fear (Taylor version) on track to do the same this month.
Name it “# 1 greatest pop star of 2021” through Billboard, Taylor caused a global media storm with the release of Red (Taylor version) last month. Red (Taylor version) marked Taylor’s 10th album to surpass one million album equivalents worldwide in its release week, adding a shiny new chapter to its legacy. The release saw Taylor become the first and only artist to simultaneously debut at the top of the Billboard 200 and Billboard Top 100 chart three times, and in less than 16 months! He also uploaded 26 songs of his release to the Hot 100 display panel, setting a new record for the most simultaneously listed Hot 100 entries in women.
The album retains the biggest streams of all time for a woman with over 90 million Spotify streams, a record previously held by Taylor herself, becoming Taylor’s fifth consecutive album to surpass 50 million Spotify streams in 24 hours.
In addition, it continues to have the biggest vinyl album sales week since the follow-up began in 1991 with 114,000 sales, surpassing the last record also set by Taylor in 2021 with the sister album of folklore, Still. To date, more than 200,000 vinyl albums by Red (Taylor version) were sold in just over a month.
Red (Taylor version) boasts 30 stunning songs, including nine unreleased tracks – “Better Man (Taylor Version) (From The Vault),”“ Nothing New (Taylor Version) (From The Vault) ” [feat. Phoebe Bridgers], “Babe (Taylor Version) (From The Vault),”“ Message in a Bottle (Taylor version) (From The Vault),“” I bet you think of me (Taylor version) (From The Vault) “ [feat. Chris Stapleton], “Forever Winter (Taylor Version) (From The Vault),“” Run (Taylor Version) (From Vault) “ [feat. Ed Sheeran], “The very first night (Taylor version) (from the safe),“ and “All too good (Taylor version) (from the vault)” [10 Minute Version].