Weverse Magazine’s Latest Article Highlights Stray Kids’ Accomplishments, But Netizens Have Extremely Mixed Reactions »GossipChimp

Weverse Magazine recently revealed an article about the success of “K-Pop in America after BTS“, and Internet users have very mixed reactions.

The article begins by sharing a statistic of “the annual report Global Music Report of the International Federation of the Phonographic Industry (IFPI), [that] BTS has been the top-selling artist for two consecutive years.“The article documents the immense and undeniable impact of BTS on the American market and argues that no team will be able to achieve the same success by following the same path.

Such a vision positions a primary on Billboard 200, then a primary on the Hot 100, after which a grammys as a kind of step-by-step project to conquer the American market. This might have been true before, but that’s not how problems work anymore. The success of K-Pop and BTS with it has led to the growth of a now more mature music industry.

— Weverse Magazine


Weverse Magazine expresses the change within the company by documenting its colleagues HYBE artist SMSlong-term success in Billboard graphics.

TOMORROW X TOGETHER minisode 2: Thursday’s Child debuted at number 4 on the Billboard 200 shortly after its release in May, finally hit number 179 for the week of August 27 after spending a full 14 weeks on the chart. This type of efficiency cannot be achieved through gross sales which could be concentrated in a one or two week window.

— Weverse Magazine


Although, naturally, Weverse Magazine discusses HYBE artists and even K-Pop idols who use Weverse, followers were extremely confused when the newspaper then began discussing stray kids‘success on the Billboard graphics, focusing on the distinctions mentioned in a controversial article Billboard article about the group.

Stray Kids recently graced the cover of the September 8 digital edition of Billboard, and the magazine also released a separate collector’s version for $35{dollars}. As the subtitle of their feature article says, ‘With a #1 project and two mega-labels behind them, the K-Pop group and their fans are here to STAY.’ The article covers their current US live shows and their release in April, oddwho made his elementary school debut on the Billboard 200.

— Weverse Magazine

stray kids

The article then focuses on Imperial Musicwhich they know there is a label under Universal Music Group (with whom HYBE works closely), selling Stray Kids in America through completely different methods.

[Stray Kids’] label, JYP Entertainment, works with Imperial Music, a label under Universal Music Group. According to the article, Imperial had started planning six months before the release of the EP to promote the limited edition album pack at major retailers in the United States with the intention of reaching the highest of Billboard 200.

— Weverse Magazine

The article even reviews that Imperial Music”[plans] target radio waves starting with [Stray Kids’] next album.”

The article then rents NewJeanswhich debuted under one of HYBE’s labels, to international success and in South Korea.

Likewise, NewJeans was famous for their performance in the Korean charts and in the global weekly and daily charts of Spotify.

— Weverse Magazine


The rest of the article focuses on how K-Pop stands out, identifying the demographics that eat up K-Pop music and using TWICE (Stray Kids labelmates who aren’t on Weverse either) for example to find out “who to targetin the US market.

Let’s take a look at the live shows that TWICE aired again in February. The group gave nine performances in the United States this year, with over 100,000 people watching and earning over $16 million in revenue. It was a shocking turnout for a women’s group in the United States. TWICE lacks the solid image that’s commonly known as “girl crush” fashion in Korea, which means they’ve been meticulous in planning who to focus on and how. That’s not to say it all happened in one day; TWICE has spent two or three years strictly responding to the US market and focusing on its customers appropriately. What is it if not the very definition of success?

— Weverse Magazine


Although the article highlighted the success of many different teams while specializing in proving that success in the US market could be achieved in different ways, netizens had extremely mixed reactions to the article, especially the Stray Kids Dialog.

Many netizens felt that Stray Kids’ dialogue was really meant to discredit the group’s success, arguing that the article attempted to discredit Stray Kids’ immense achievement on the Billboard graph by minimizing the numbers as coming from the “limited edition album packs.”

Some subscribers tagged (and joked) that they hadn’t heard anything about Stray Kids using the radio for their upcoming album. MAXIDENTso it was weird that the article talked about it.

Netizens also felt it was unfair that the article focused on Stray Kids and never on the success of ENHYPEN (who are under HYBE), who also deserve credit for their accomplishments.

Still, various netizens consider the article complementary to Stray Kids and TWICE as it shed light on their spectacular success in a difficult endeavor, arguing that they needed JYP Entertainment reward their teams in the same way.

What are your ideas?

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